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In matters of service and customer service, there is always something to strive for. High quality of service from the point of view of the organization may not work with a specific client and his specific questions. In this case, it is worth paying attention to service standards, and not to follow the customer's loyalty. Service should work like a conveyor: accurate, fast, efficient and the same everywhere. You can never know in advance whether the client will return tomorrow, whether the company was able to solve his problems, whether he is satisfied with the service. This should not affect the quality of your service.

Such service models are found in large companies, where all efforts are aimed at automating processes, including customer service. Until recently, this was their competitive advantage, but today, when consumer demands for individual service are growing, it has become their weak point.

Using an autoinformer has become a common practice. A recorded voice seems polite, but does not motivate you to wait 40 minutes for a real person to answer. Individual attention to each client becomes the path to success and victory over competitors.